A package is more than a one-off session with you; it could be a package of 12 sessions or a 3-month course.
Since we're talking about lasting results, it's only natural that longer-lasting packages offer more revenue for you. They also make the client commit and go a long way toward building a relationship between the two of you, which leads to greater satisfaction and a good opportunity for testimonials or referrals.
When designing a package, consider what kind of long-term benefits you can offer someone. How can you help them with your expertise? You should also consider the length and frequency.
When talking about your package, always describe the value it offers the customer just as you would a regular service. Emphasize the benefits over the features. Explain to them what they'll be able to do when the course is finished, or tell them in concrete terms how it has helped other clients of yours.
Also, you should tell them specifically what it entails. Mention exactly how many sessions or the exact length of the period of time. This lends you credibility and also helps to set realistic expectations for them.
The best way to price a package is to look at your revenue goals. Decide how much you need to earn in what timeframe, and price your product accordingly. If the price you come up with seems a bit high and you're not confident telling it to prospects, here are some things to remember:
Finally, keep in mind that you can adjust the price later. If you find that people aren't buying, it means you've priced it too high or you need to ramp up your marketing. But one bit of good news here is that most entrepreneurs tend to under-value their offers.
By offering a high-value package, you're not just lining your pocket with a steady stream of income. You're offering a unique solution to your prospect. You'd be doing them a disservice if you didn't help them work on their problems over the long-term with an offer like this.
If you really want to know how to turn prospects into buyers, I'm creating a brand new course. The course teaches you a system to do it step-by-step with learning activities and templates you can use.
I'm looking for 20 beta-testers who are serious about getting results. Contact me at www.ContactFred.com and let's see if we have a match.